Musings on horology and the watch industry

October 24, 2019

Time is Money — how watches became financial assets

Everyday consumers and seasoned collectors are now locked onto the probabilities a potential purchase decreases, holds, or gains value over time. Watches are now firmly thought of as a financial asset, but why?

October 23, 2019

Are some watches objectively better than others?

In 2019, you may have a better chance of finding a Yeti in the foothills of the Himalayas than finding a certain steel watch at retail. In the midst of hype and information overload, I entertained a blasphemous thought.

October 16, 2019

The opportunity of smartwatches is not in the product

The smartwatch trend has created a new ocean of opportunity for Swiss watchmaking, but it’s not in creating digital products.

October 11, 2019

We’re really not the target audience — reflections on watch collecting

It’s difficult to find a collector today who isn’t disenfranchised by social media hype, the secondary market bubble, and never-ending waitlists. The truth is, we feel the pang of reality because we’re really not the ideal consumer for the watch industry.

⟵ Previous