Musings on horology and the watch industry

March 22, 2020

The industrial history of time (1/2)

Everything that we know and love today about watches, their ubiquity across socio-economic classes, finds its historical origin in regulating new social and work behaviors in early-industrial capitalism.

March 6, 2020

What the watch community can learn from Nietzsche

As a self-proclaimed "cultural physician", Friedrich Nietzsche offers great insight into the ways history and language impact culture. Yes, even watch collecting culture.

March 1, 2020

On selling luxury watches to Generation Y/Z

A story from the community that illuminates a problem in the watch industry: How can luxury watch brands appeal to Generation Z/Y?

February 23, 2020

Is the secondary watch market a bubble?

There's a binding connection between financialized watches and the secondary market “bubble”.

February 16, 2020

Why are independent watchmakers so popular in Japan?

I was lucky enough to get in touch with Naoya Hida, Masahiro Kikuno, Svend Andersen and Pierre-Alexander Aeschlimann to discuss the topic in depth.

February 9, 2020

The Contrarian View: Vintage is rather problematic

I like vintage. A lot. However, I don’t think that vintage is cool. And here is why you shouldn’t either.

February 2, 2020

In search of horology’s future

The future always holds our individual and collective hopes and dreams, and they're often played out in industry. So what can we do to help trigger our collective imagination of the future of watchmaking? Where can we catch a glimpse of the direction and possibilities of horology's future?

January 26, 2020

Does history help the watch industry, or hold it back?

There is a tug of war in watchmaking between nostalgia and innovation, the past and the future. With no resolve in sight, there's a growing elephant in the room: is history helping the industry or holding it back?

January 19, 2020

The unintended consequences of social media for the big watch brands

Social media has been great as an efficient awareness-creating machine at unprecedented scale for the big watch brands, but it has unintentionally commodified itself.

January 12, 2020

What would Steve Jobs do if he ran a Swiss watch company?

My speculative take on what one of the most formidable business leaders and visionaries in the 20th and 21st centuries would do if he took the reins of a Swiss watch brand.

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